Back Market Reports 40% APAC Revenue Growth — Australia Identified as Fastest-Growing Market

Paris-headquartered refurbished marketplace Back Market has reported 40% year-on-year revenue growth across its Asia-Pacific operations, with Australia identified as the single fastest-growing market in the region. The company, which entered Australia in 2021, has grown its local seller base by over 60% in the past 12 months and now lists devices from more than 200 certified professional refurbishers.

The company's APAC growth story mirrors a broader regional trend. Singapore, Japan, and South Korea are all recording double-digit growth in certified refurbished device sales, as rising new device prices collide with improving consumer awareness of environmental impact. Apple's iPhone trade-in program and Samsung's certified pre-owned initiative have also helped legitimise the category in markets where second-hand electronics were previously viewed with scepticism.

Australian context: Back Market AU currently holds a 4.3★ Trustpilot score from 499 reviews — strong for the platform format, though its ProductReview.com.au rating (1.6★ from a small sample) reflects the challenge marketplace models face when individual seller quality varies. RefurbVerify tracks both platforms using Bayesian-adjusted scoring to account for sample size differences.

Source: Back Market press release, APAC market data. Information only.