Australia's certified refurbished smartphone market has crossed the $2.1 billion annual revenue mark for the first time, according to industry estimates compiled for the 2025–26 financial year. The growth — up approximately 34% from the prior year — is being driven primarily by cost-of-living pressures that are pushing mainstream consumers away from new flagship devices priced above $1,500.
Platforms with the largest review volumes are capturing the bulk of the growth. Reebelo AU, which now holds over 100,000 verified customer reviews across Trustpilot and ProductReview, reported a significant uptick in first-time refurbished buyers — customers who had never previously purchased a second-hand device. Industry observers attribute this to improved consumer confidence, driven in part by independent trust scoring platforms and mandatory warranty disclosures introduced under the Australian Consumer Law.
Smaller specialist retailers are also benefiting. Vendors offering transparent grading (like-new, good, fair) and clear battery-health disclosures are outperforming those with opaque condition descriptions, reflecting a broader consumer shift toward informed purchasing. The ACCC has flagged misleading "refurbished" claims as an enforcement priority for 2026, warning vendors that general condition descriptors without supporting evidence may constitute false or misleading conduct.
Source: Industry estimates, ACCC enforcement priorities, vendor review data. Information only — not investment advice.